The 'It' Bag

It seems like everyone is talking about this happening bag with a unique name which is "I'm Not A Plastic Bag". This bag has been seen in numerous fashion magazines and on the arms of many celebrities and models such as Keira Knightly, Reese Witherspoon, Petra Nemcova, Jessica Biel and many more.

This bag is perfect for the gym, beach, shopping as a casual everyday carryall. The bag's main purpose is to encourage people to help the environment by using less plastic bags and has become a world wide phenomenon thanks to the celebrities who carries them everywhere.

The bag was originally designed by Anya Hindmarch but imitations are everywhere and is fast selling as well as the original ones. "I'm Not A Plastic Bag" was designed to be stylish, practical, reusable bag that would raise awareness of this issue and spark debate. And most of the bag represent different countries with UK being the most famous and fastest selling among them.

My Bag